Define Potential – Public sector leadership and capability development consultants
Define Potential is a small, female-led Canberra based business that brings together experienced leadership and management facilitators, trainers and executive coaches with a shared passion for public sector leadership and capability.
Collaboration
We build trusted, productive relationships, collaborating with you, our clients, and each other to co-design programs that reflect your organisations culture and goals, cultivating real and lasting change.
Passion
Challenges excite us and we tackle every new project with energy, creativity and a gentle sense of humour, inspired by both experts and those we meet who seek to grow and lead in their communities.
Integrity
Honesty, respect, and ethical action guide everything we do, for there is no integrity without them.
Impact
Our result-focussed methods, grounded in research and experience, leave a lasting impact that moves the dial on performance, engagement, and capability at every level.


“It really did push me outside my comfort zone as a leader and decision maker. I’ve never been challenged like this and it turned the concepts into something quite impactful.”
For more information about our services download our current course guide
Define Potential – Our team of public sector consultants

Jane Marburg
Director & Founder
Canberra ACT

Di Van Meegen
Principal Associate
Canberra ACT

Francesca Talevi
Principal Associate
Sydney NSW

Barry Poppleton
Principal Associate
Sydney NSW

Dieter Weinand
Principal Associate
Sydney NSW

Kylie Young
Principal Associate
Sydney NSW

Max Rixe
Principal Associate
Canberra ACT


Robyn Calder
Principal Associate
Canberra ACT

Kim Hazendonk
Principal Associate
Melbourne VIC

Kerry Juknaitis
Principal Associate
Regional NSW

Ian Young
Principal Associate
Sydney NSW

Liz Stephens
Principal Associate
Canberra ACT

Trish Bergin
Principal Associate
Canberra ACT

Rod Morrison
Principal Associate
Canberra ACT

Renee Mack
Principal Associate
Canberra ACT

Michelle Fullerton
Lead Program Coordinator
Canberra ACT

Charlotte Kynaston
Project Administrator
Canberra ACT

Ava Morrison
Project Coordinator
Canberra ACT

Peta Harding
Learning Experience Designer
Canberra ACT
CASE STUDY
Confident and Courageous Leaders
Large government department; 3-year contract; 246 participants; 12 cohorts
Recognising the changing nature of leadership in a hybrid world, one large government department recognised the need to strengthen leadership capability within its APS6 and EL1 cohort: technically strong professionals who require greater support to lead hybrid teams, build resilience, and step into leadership with confidence.
Define Potential was engaged to co-design and deliver this program designed to improve participants’ ability to lead hybrid teams, communicate effectively, lead with confidence, and demonstrate courage and support inclusive behaviour
The DP Approach
Working closely with the client, we designed a blended learning journey aligned with our Three C’s Methodology:
Collaborate: co-designed sessions with the client ensuring alignment with the strategy and leadership framework.
Craft: A customised 6-module program was created that was supported by coaching, peer learning, self-reflection and practical experiments.
Cultivate: provided full project management, ongoing evaluations, and active engagement with stakeholders through kick-off meetings, check-ins, and conclusion reports.
The final product
Delivered through a mix of virtual and in-person workshops depending on individual cohort needs, this emerging leader program sought to drive real behavioural change through a combination of:
- topical modules
- behavioural amplifiers
- progress ‘pulses’ to measure
- behavioural change
- action-based learning experiments
- self-reflection activities
- peer Coaching
- SES Guest speakers
Delivered across a 15-week period, modules were interspersed with small group coaching. Our team also worked with the client to refine the focus of the program after the first 6 cohorts, increasing the emphasis on individual development, effective communication and supporting high performance.
Why it worked
The engaging and practical design of the program, combined with strong facilitation and expert guidance provided participants with an ‘holistic’ leadership learning experience. Because the program was closely aligned to the department’s strategies and frameworks, participants had a more positive experience – quickly applying their learning as they could clearly see how it connected to their work.
